Joseph Blake
Photographer & YouTube creatorI make camera and photography videos for people who are about to buy gear, just bought it, or want to get more out of it. I've been behind the camera for more than 20 years and on YouTube for 10, and I'm based in Las Vegas.
Channel numbers from YouTube Studio, September 2026.
Ten years of camera videos
- 3.6MLifetime viewsViews per year, 2017–2025
- 26KSubscribersTotal subscribers, 2017–2025
- 225KHours watched
- 400+Videos published
- 10Years on YouTube
2024 and 2025 were my two biggest years
You can see the quieter stretch from 2021 to 2023. Since then the channel has grown faster than it ever has, and 2025 brought 1.24 million views and 8,341 new subscribers, more than any year before it.
Views by year
Net subscribers gained by year
View as table
| Year | Views | Net subscribers |
|---|---|---|
| 2017 | 7,182 | +1 |
| 2018 | 86,879 | +1,216 |
| 2019 | 342,125 | +2,812 |
| 2020 | 475,193 | +4,695 |
| 2021 | 152,212 | +1,101 |
| 2022 | 75,051 | +283 |
| 2023 | 62,685 | +98 |
| 2024 | 943,346 | +6,430 |
| 2025 | 1,243,648 | +8,341 |
Search is my largest source of views
That means people are typing in a camera, a setting, or a product name and finding my video. They show up with a question, and search is also where my videos get clicked the most.
Share of views by traffic source
Last 28 days
View as table
| Source | Share of views | Detail |
|---|---|---|
| YouTube Search | 35.9% | 10,968 views · 49,783 impressions |
| Browse features | 34.6% | 10,560 views · 56,276 impressions |
| Shorts feed | 13.1% | 4,008 views |
| Suggested videos | 7.2% | 2,189 views · 32,831 impressions |
| All other sources | 9.2% | The remaining share of views |
Click-through rate by source
How often an impression becomes a view, last 28 days
View as table
| Source | Click-through rate | Impressions |
|---|---|---|
| YouTube Search | 7.31% | 49,783 impressions |
| Browse features | 5.15% | 56,276 impressions |
| Suggested videos | 4.22% | 32,831 impressions |
The bottom line for a brand: the people looking for your product find me in search, and what they find is answers. My videos tend to build slowly and keep getting found, so a video with me keeps answering your customers' questions for months and years after it goes up.
Videos that keep working
My most successful videos help people make a buying decision or set up a camera they just bought. People stick around for those, too: the R6 Mark II settings guide holds viewers for almost nine minutes on average.
Lifetime views, selected videos
Hover a bar for watch time and detail
Canon R5 vs. R6 Mark II
R6 Mark II best settings
Canon announces R5, R6 & R7
Canon cameras to your phone
PortraitPro review
R6 firmware update
View as table
| Video | Lifetime views | Detail |
|---|---|---|
| Canon R5 vs. R6 Mark II | 113K+ | 14.7K+ watch hours · 7:49 average view |
| R6 Mark II best settings | 61K+ | 8.7K+ watch hours · 8:52 average view · 850+ shares |
| Canon announces R5, R6 & R7 | 57K | Industry news |
| Canon cameras to your phone | 45K+ | Workflow tutorial, published 2022 |
| PortraitPro review | 41K | Software review |
| R6 firmware update | 18K | How-to |
Who's watching
About two thirds of my views come from people 25 to 54, and they're here for full-length videos. Shorts account for less than 1% of the watch time on the channel.
Share of views by age
Lifetime; ages 25 to 54 account for 65.5%
- 13–17
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
View as table
| Age | Share of views |
|---|---|
| 13–17 | 0.1% |
| 18–24 | 5.9% |
| 25–34 | 21.4% |
| 35–44 | 23.9% |
| 45–54 | 20.3% |
| 55–64 | 16.0% |
| 65+ | 12.4% |
Share of views by country
Lifetime
View as table
| Country | Share of views | Views |
|---|---|---|
| United States | 35.5% | 1,293,411 views |
| United Kingdom | 6.6% | 238,969 views |
| Canada | 4.0% | 146,870 views |
| Germany | 3.4% | 125,249 views |
| Australia | 3.1% | 114,606 views |
| Rest of the world | 47.4% | Every other country combined |
Share of views by device
Lifetime
- Mobile phone43.6%
- Computer31.6%
- TV14.3%
- Tablet10.4%
14.3% of views happen on a TV, the big screen in the living room.
View as table
| Device | Share of views | Views |
|---|---|---|
| Mobile phone | 43.6% | 1,591,563 views |
| Computer | 31.6% | 1,151,941 views |
| TV | 14.3% | 523,081 views |
| Tablet | 10.4% | 378,064 views |
Four kinds of videos
Buying comparisons
Side-by-side comparisons for people about to spend real money on a camera.
Example: Canon R5 vs. R6 Mark IISetup and settings guides
What I'd change first when a new camera comes out of the box.
Example: Best Settings for Canon R6 Mark IISoftware and workflow
The editing tools, apps, and steps between taking the picture and delivering it.
Example: PortraitPro for Photoshop & LightroomIndustry news
What a new announcement actually means for working photographers.
Example: Canon Announces EOS R5, R6 & R7I use gear the way I'd use it on a real job, and I tell viewers what works and what doesn't.
- CES
- NAB
- WPPI
27.9K followers across platforms
YouTube is where most of my audience is, by a long way. I also post on Instagram, TikTok, Facebook, Threads, Pinterest, and Bluesky, where I share my photo work, behind-the-scenes, and shorter clips from my videos. TikTok and Threads are the newest, and both are already bringing in views.
- 26KYouTube subscribers
- 1,394Instagram followers, +134 over the past year
- 362TikTok followers, +94 since June
- 186Facebook, Threads, Pinterest, and Bluesky combined
Brands I've worked with
Hi, I'm Joseph
I grew up in San Diego and now live in Las Vegas, where I photograph families, couples, and portraits and I'm a full-time stay-at-home dad. Technology is a big deal to me. I'm an evangelist for it at heart, and when a tool makes the work better, I want people to know about it.
I've been a photographer for more than 20 years and on YouTube for 10. When I review a camera, I'm thinking about whether it would hold up on one of my own sessions, and that's the question I try to answer for viewers.
Tell me about your product
Send over the product, your timeline, and what you're hoping to get out of it. If it looks like a good fit, I'll reply with current numbers, options, and rates.
Figures from YouTube Studio as of September 23, 2026. Traffic source and click-through figures cover the last 28 days. Lifetime views are rounded down. Other-platform views come from Metricool for September 2025 to September 2026.